The hotel is centrally located in the Yangchen lake resort of Kunshan city, 59 KM from Shanghai, which is designed as a back garden of Shanghai for people living in a big city to retreat to a peaceful and relaxing place. That’s why the city government of Kunshan, also the owner of the land, is very supportive to what Fairmont does here being green. We can see that the other two Fairmont hotels in China are city hotels (Beijing and Shanghai) and the ownership of the hotels are all different (Fairmont is only responsible for hotel management and is not the owner of the property).

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Before I discovered that he came to school to be fed, I made a grave error that I never ever repeated. He seldom made any attempt to do any of the assigned tasks for the day. No matter what I did he would do little or nothing. Trade Dress. For products and physical locations, elements such as packaging, dcor and atmosphere (often referred to as trade dress) can confirm the message a company wants to make and deliver on their promise. Example: The dark woods and living room type furnishings in Starbucks convey good taste, comfort and class in keeping with their leadership role as a gourmet coffee drink retailer and community meeting place..

In your research you will find inventions out there that are similar to yours. Keep in mind that you have to show that your invention is different or improving on an invention. So if you come across something that is similar to yours, ask yourself does it improve on the patented invention, or is it different.

This 25th anniversary campaign for Nike is emotionally stimulating due to the focus on ‘possibilities’ that the audience may desire. Therefore, the motivational character of the advert will maintain the audience’s interest and should create a brand relationship. Furthermore, due to the focus on an emotional brand experience without providing any informational details about the brand, this campaign is a form of transformational advertising (Puto Wells, 1984)..